BMV Executive Director of Marketing and Communications
Indianapolis, IN, US, 46204
Work for Indiana
Begin a fulfilling career with the State of Indiana by joining one of the largest employers in the state, offering a range of opportunities across 60+ agencies. At the state, you'll find competitive compensation, a robust benefits package and a commitment to work-life balance. Most importantly, you'll have the chance to make a real and measurable impact on the lives of Hoosiers across Indiana.
About the Bureau of Motor Vehicles (BMV):
The Indiana Bureau of Motor Vehicles has been named one of Indiana’s 2023 Top Workplaces by its employees.
The BMV’s mission is to serve all Hoosiers by providing best-in-class driver and vehicle services in a timely and accurate manner while ensuring security and transparency. The BMV team works throughout the state of Indiana and is dedicated to fostering an environment where we:
• Invest in our employees
• Engage our customers
• Provide sustainable systems
• Embrace product innovation
Role Overview:
The Executive Director of Marketing and Communications oversees the large-scale strategic plan and implementation of the agency's communications and marketing initiatives. This role leads a team of three individuals focused on crafting engaging marketing plans to promote agency services and initiatives. This role also guides internal communications and must collaborate across the organization to ensure all team members receive information critical to their role. The incumbent reports to the Chief Communications Officer.
Salary Statement:
The salary for this position traditionally starts at $75,010.00.
A Day in the Life:
The essential functions of this role are as follows:
• Help develop and execute a comprehensive departmental strategic plan aligning with BMV's mission and objectives
• Directly manage a team of marketing and communications professionals to ensure alignment with organizational goals
• Conceptualize and implement statewide media strategies and brand awareness campaigns, focusing on major initiatives like BMV Connect and Ride Safe Indiana
• Prepare and provide updates to the Commissioner and the Governor’s office regarding any matters within the Executive Director of Communications’ responsibilities that are likely to have a significant impact on the agency
• Collaborate with external organizations and team members to plan, coordinate, and promote public announcements and events for the BMV
• Continuously monitor project milestones, adapt marketing and communications strategies as needed, and communicate progress to senior leadership
• Work closely with operations, finance, and other teams to align initiatives with the strategic plan
• Support communications team by writing, editing, and approving various types of content including: Speeches and talking points for leadership, Press releases, and Other items as needed
• Aid in content development on specific areas of the BMV website, internal SharePoint site, and related microsites
• Coordinate contracts and sponsorships with third-party vendors to enhance agency awareness and image
• Oversee the creation and publishing of annual reports
• Foster a collaborative team environment that supports innovation, creativity, and continuous learning
• Assess and evaluate the work performance of team members to ensure alignment with departmental goals
• Work collaboratively with BMV subject matter experts, reporters, and external stakeholders to obtain and share accurate information and communicate effectively and in a timely manner through the appropriate means
The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time.
This position is exempt from overtime compensation for additional work hours which may be required to complete essential functions or other assigned work. Exempt employees may work more than 75 hours in a pay period without additional compensation and must report a minimum of 75 hours per pay period of work hours and/or paid leave taken to receive their base biweekly salary.
What You'll Need for Success:
Qualifications
• Bachelor’s Degree in Communication, Marketing, Journalism, or other related field and 6+ years of experience with at least 3 years in a leadership role managing direct reports
• Alternatively, 10+ years of relevant experience in marketing, communications, or a related field, with at least 3 years in a leadership role managing direct reports, would be considered.
Experience
• Salesforce Marketing Cloud experience is a plus
• 5+ years’ experience drafting/editing all content types including but not limited to social copy, press releases, emails, display ads, web pages, presentations, and video scripts
• Deep understanding of SEO, content marketing, and analytics to inform strategy and measure success
• Proficiency supervising others, training and developing staff, taking appropriate disciplinary/corrective actions when necessary, and making hiring/termination recommendations
• Background in maintaining working relationships with agency employees and relevant outside stakeholders
• Exposure to federal and state rules and regulations relating to motor vehicle laws is a plus
• Demonstrated success in building memorable major campaigns that drive measurable outcomes.
Abilities
• Create, maintain, and improve the BMV’s culture of teamwork, excellent customer service, and cost-effective use of resources
• Treat all state employees with courtesy and respect
• Excellent oral and written communication skills
• Discharge all job responsibilities with integrity
Supervisory Responsibilities/Direct Reports:
Benefits of Employment with the State of Indiana:
The State of Indiana offers a comprehensive benefit package for full-time employees which includes:
- Three (3) medical plan options (including RX coverage) as well as vision and dental plans
- Wellness Rewards Program: Complete wellness activities to earn gift card rewards
- Health savings account, which includes bi-weekly state contribution
- Flexible work scheduling options, including the potential for hybrid remote work for employees whose work may be performed outside state facilities
- Deferred compensation 457B account (similar to 401k plan) with employer match
- Two (2) fully-funded pension plan options
- A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
- 150 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
- Up to 15 hours of paid community service leave
- Combined 180 hours of paid vacation, personal, and sick leave time off
- 12 paid holidays, 14 on election years
- Education Reimbursement Program
- Group life insurance
- Referral Bonus program
- Employee assistance program that allows for covered behavioral health visits
- Qualified employer for the Public Service Loan Forgiveness Program
- Free Parking for most positions
- Free LinkedIn Learning access
Equal Employment Opportunity:
The State of Indiana is an Equal Opportunity Employer and is committed to recruiting, selecting, developing, and promoting employees based on individual ability and job performance. Reasonable accommodations may be available to enable individuals with disabilities to complete the application and interview process as well as perform the essential functions of a role. If you require reasonable accommodations to complete this application, you can request assistance by contacting the Indiana State Personnel Department at jobs@spd.IN.gov.
Nearest Major Market: Indianapolis
